This Playbook is inspired from the best Build in Public content creators that I interviewed here.

Day -3 to 0: Pre-Launch Setup

Equipment & Tools Setup

Required:

• Your phone (iPhone/Android - no need for expensive camera)
• CapCut (free editing app)
• Apple Notes or any note-taking app

Optional Upgrades:

• DJI Osmo Pocket ($400-500) - only after you're consistent
• External microphone for better audio

Account Creation

1. New Account: Start fresh with zero followers
2. Username: Keep it simple and related to your project/name
3. Bio: Clear description of your challenge (update daily with day count)
4. Profile Picture: Professional but approachable photo

Challenge Framework

Choose Your Challenge Type: